About Good People
Independent and committed to finding the right coverage at the best rates since 1994.
Three decades of trust.
Good People Insurance Group started in 1994 with one goal: give Washington state families and businesses an honest, independent voice in the insurance market.
As an independent agency, we don't work for any single carrier. We work for you. We compare rates from 8+ top-rated insurance companies to find the coverage that fits your needs and budget.
Owner-operator running a trucking business? Family buying your first home? Doesn't matter. We treat every client like family.
Founded in Seattle, serving clients across Washington state
Expanded into commercial trucking insurance
Expanded team and broadened service offerings
Grew carrier network to 8+ top-rated partners
Serving thousands of families and businesses across Washington
The people behind the promise
Good People Insurance Group is a team of licensed agents who have spent their careers in the insurance industry. We know the carriers, we know the underwriting process, and we know how to get our clients the best possible rates.
Our commercial team specializes in trucking, fleet, and business insurance, the kind of coverage that requires real expertise to get right. We understand DOT requirements, cargo liability, and the specific risks that come with running vehicles on the road every day.
On the personal side, we help families across Washington find the right home, auto, renters, and recreational vehicle coverage. No call centers, no runaround. Just a direct line to someone who knows your policy and picks up the phone.
When you call us, you talk to a real person. When you need to file a claim, we walk you through it. That's what independent means.
Our values
Same-Day Response
We respond within hours. When you need coverage urgently, we move fast.
Personal Touch
We take the time to explain every detail so you always know what you're paying for.
We Shop For You
Independent agency. We compare 8+ carriers for your lowest rate.
Claims Advocacy
When you file a claim, we fight for you, not the carrier.
Ready to work with us?
Get a free quote in under 5 minutes. No commitment, no pressure, just honest rates from people who care.